THNK DRNK is my passionate work with product development, a unique juice-based beverage where the consumer reads the THNK DRNK question (a serious and mature question) under the cap and than answers directly on the bottle where the bubbles are located (Yeah, No Way, Hmm..., N/A).
AD/Graphics: Philip Pagliaro
Click the gallery of images below to scroll through the various shots.
Star Bottle, Left, Spiral Bottle, Right
Spiral marketed towards college-aged and young adults because of more mature questions under the caps.
Star is marketed towards kids and in a future iteration will be much smaller to accommodate little hands. Questions under cap for Star are also more age-appropriate.
Rainbow cap design for catching attention and standing out in cluttered drink beverage market.
THNK DRNK is a social drink so ask your friends and see where the conversation goes.
THNK DRNK: It'll Blow Your Mind
THNK DRNK Gallery
Alternate THNK DRNK Logo
THNK DRNK User Journey Graphic
Blue Raspberry Flavor THNK DRNK Label
Star Fruit Flavor THNK DRNK Label
Lime Cherry Flavor THNK DRNK Label
Passion Fruit Flavor THNK DRNK Label
Lychee Flavor THNK DRNK Label
Samples of THNK DRNK Questions:
1. Do you consider yourself a good person? If so, why?
2. Have you ever wished you were the opposite gender? Another ethnicity? Why or why not?
3. What is so important to you that without it life would not be worth living?
4. Is there any topic too serious or taboo to joke about for you? Why?
5. What was your worst experience with drugs or alcohol? What was your best?
A Video of Authentic Reactions to THNK DRNK Questions.